Capabilities

Our strategies deliver business outcomes. Full stop. How we apply our strategy revolves around generating leads and conversion.

We deliver solutions in all sectors, starting conversations with your audience, whether B2C or B2B. It's about activating your brand and creating a connection with your customer at all touchpoints -both on and offline.

We're also big believers in measuring everything we do. The goal is ensuring a superior ROI for your marketing efforts, which in turn directly impacts lead generation, conversion and sales.

Here are just a few of our capabilities:

  • Brand Activation

    As the starting point to a conversation, effective brand activation is all about action and reaction. It is the action of creating a brand message, whether on or offline, that stimulates a response, literally prompting an individual to raise their hand and say 'Yes, I'm interested. Tell me more.' We have the expertise (and track record) to creatively stimulate customer reaction, so that the conversion process can begin.

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  • Lead Generation

    Creating a sales funnel that works is our specialism. Each scenario in the conversion process needs is designed to be relevant to each of your customer personas, maximizing the end result. Our approach is scientific: combining smart metrics, optimization and insights, we deliver a lead generation process that works for you, whichever sector you're in.

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  • Direct Marketing

    Whether high or low volume, we deliver campaigns that are always innovative and perfectly targeted. Using cutting-edge segmenting, testing and learning tools to optimise everything we do, we aim to generate an exceptional response at every opportunity, helping to grow the businesses of our clients.

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  • Multichannel Marketing

    Our acquisition and retention campaigns deliver outstanding results, regardless of the medium. By harnessing our direct expertise, we create attention-grabbing ideas whether stand-alone or part of a fully integrated campaign.

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  • Relationship Marketing

    Attracting new customers is one thing. Retaining existing customers and keeping them satisfied is another. We develop strategies to mine and extend the long-term value of customer relationships, fusing direct, social, mobile and other digital media.

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  • Social CRM

    Social network sites are a new battleground for brands. We understand how to identify influencers, engage them in conversation and convert prospects into sales.

  • Sales and Event Promotions

    Getting in front of your customer at the moment of truth is one of the most effective techniques available to marketers. We can deliver smart, quick, creative and effective in-store sales strategies - whether these include point of sales materials, in-store sellers or demonstrations, brand experience events, targeted with results. Event planning and execution - for whichever sector or need - is one of our specialties, as well.

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  • POS, POP and Retail Marketing

    Point of purchase products often produce great results in the impulse buy category. We design attractive, well organized and strategically placed communication tools that get the buyers attention and make them aware of your product, converting the observer into a long-term user.

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  • Contact centers and sales support

    We act as a trusted provider of services that maximise client-customer contact. Over the telephone, online and face-to-face, we talk to customers and generate sales. Our services include full contact centre solutions, lead management, appointment setting, customer care and relationship management, event booking and product promotion fulfillment.

  • Database management

    'Rubbish in, rubbish out' as the maxim goes. We have a proven track record in creating and maintaining customer information, from small to large - across several industry sectors, and keeping the information relevant, accurate and valuable.

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  • Customer analytics

    We're thirsty for insights and business intelligence that engage consumers and drive sales. From profiling, segmenting and targeting to building and managing complex database systems, we offer a comprehensive range of services that will turn your data into customer insight.

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  • Marketing optimization

    We've developed a proven set of tools to monetise and optimise everything we do for clients, enabling us to quickly identify the most profitable touch points, contact scenario or call to action.