Ask Olivier to explain his vision on effective marketing in today's Europe, and you'll surely hear the words 'scientific', 'business strategy' and 'sales'. And it's not difficult to see why.

Throughout his career, Olivier has not been the 'advertising guy', but the one responsible for getting the right strategy in place to achieve one thing, and one thing only: sustainable sales. From working as Sales Manager at 3M, to directing Delhaize's Plus card customer loyalty programme and then as MD of his own consultancy business, Oliver has found ways to mine data and make it valuable.

Whether it's online or offline, Olivier's drive lies in achieving the best ROI for marketing. How? With a proven, scientific approach that makes every marketing tactic measureable and ready for optimization.

Finding a marketeer with a strong technological competence combined with a clear understanding of the dynamics that make a conversation work, is difficult. But these traits appear strongly and consistently throughout Johan's career.

Johan's approach is methodical and direct: define the strategy, measure your actions and then optimise what you do. Having advised on and lead several conversion-focused consumer relationship marketing programs for international, European and local clients, he is ideally positioned to advise not only on marketing and sales strategy, but also on choosing the right platforms to support, measure and optimize cross-channel campaigns.

As member of the management team, he helps define the overall strategy and vision of the agency, is actively involved in new business development, closely collaborates with other strategic leads from within the Wunderrman network and helps shape industry thought leadership.

The challenge of finding the right approach to bring the right message to the right customer at the right time is what Johan relishes. It's relevancy marketing brought to life.