Our work for IJsboerke

Our work - overview
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IJsboerke is a Belgian icecream brand that offers quality icecream since 1935. Its ice cream is produced with honest, natural ingredients, based on craftmanship and tradition.  IJsboerke and its delicious ice cream is popular amongst young and old. One of IJsboerke's main distribution channels towards consumers is (and has always been) homevending, where people can get their ice cream delivered (free of charge) to the door by easy ordering on line.

Projects for IJsboerke

 

Krachttoerke

What?
Try and be convinced... In this co-marketing action with on of Belgium's leading newspaper Het Nieuwsblad, 30.000 readers of the newspaper were treated with a trial package that could be ordered on IJsboerke.be. By doing so the audience experienced how easy it was to order on line and have their ice cream delivered at home.

How?
1. newspaper ad: 30.000 free ice cream packages!
2. website: order your ice cream on line!
3. delivery at your home: find out how easy and fun it is to order your ice cream on line!

Applied capabilities: Brand Activation, Lead Generation