Range Rover meets Delvaux
In order to put the new Range Rover 2010 upfront in the
spotlights for potential drivers, Wunderman was asked to organize
and build traffic to a sneak preview, months before the actual
release.
As the new Range Rover is all about craftsmanship and mastery we
proposed to team up and to link two authentic strong brands with
similar values and fans: Delvaux and Land Rover. An unparalled
encounter at the Delvaux studio.
An exquisite direct marketing referring to the Delvaux universe
revealed some highly inviting facts about the new Range Rover and
the venue. And obviously a strong call to action to subscribe.
By visiting the micro site one was revealed additional sweet
discoveries with regards to the new model. In the subscription area
one could customize her/his program for an unforgettable sneak
preview. All duly followed up once registered.
Besides discovering the new Range Rover, visitors were able to
visit the venue and to participate in a workshop on leather or
whisky tasting. A walking dinner was served.
To host this event 3 dates were initially chosen and some 3.000
carefully selected and targeted prospects were invited. Given the
high response rate, a fourth evening was organized, adding up to
600 subscriptions.
Applied capabilities:
Lead Generation, Direct Marketing, Relationship Marketing, Sales and Event Promotions