Our work for Telenet

Telenet has grown from a small challenging company into the number 1 broadband market leader for residential internet, telephone and digital services in Belgium.

Projects for Telenet

From a singular acquisition strategy to a full life cycle strategy

From a singular acquisition strategy to a full life cycle strategy

Telenet's Interactive Digital TV (iDTV) platform is an overwhelming success, with a penetration rate of more than 35% within their existing customer base. To further boost penetration, as well as increase take-up of the Video on Demand (VOD) and Premium Content (Prime) services, a segmented USP-led approach -which integrated all 'moments of truth' in the customer life cycle- was developed by Wunderman.

Applied capabilities: Brand Activation, Direct Marketing, Relationship Marketing, Customer analytics

22 February 2011Re-thinking www.citibank.be The launch of an all-new client-centred, transparent and interactive platform
28 June 2010Lester Wunderman talks with DMNewsLester Wunderman explains how "direct marketing" no longer explains the industry.
26 April 2010Wunderman Tops AdAge’s World CRM/DM Agency ListOur collective resources enable us to understand our clients’ needs and to act on them anywhere in the world.
23 April 2010There is No Digital Without Data We place data at the center of our work and reinforce one of our key mantras: “There is no digital without data.”